Space Customers, the Missing Link

Dear Builder-Founder,

You’ve invested hundreds if not thousands of hours into your technology. You’ve sunk personal money, weekends, and endless nights into your dream. You’ve taken the first steps to commercialize this venture.

Perhaps you applied for a SBIR, filed a patent, or made another bold step. However who is going to pay for this service or product? Have you spent any time speaking to potential users and customers? If not, start now.

Customer development can encompass a wide range of activities from in person meetings to email surveys. The core idea is to learn does your product or service fill a need. How important is the challenge according to a potential customer. Would they use it today if it were available and better yet would they pay for it?